: Monday, February 1, 2010 TIME
: 9:00am - 5:00pm WHERE
: AMA San Francisco (55 4th Street) COST
: Members - $1,499 / Non-members - $1,799 RSVP
Most new direct marketers make mistakes that cost their companies thousands of dollars in lost income and wasted budget. With budgets tightening daily, you need this course now more than ever. Attendees tell us that they have saved their companies many times more than the cost to attend.
DMA's Direct Marketing Institute is an in-depth course for beginners and a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise, and update their knowledge. We'll cover all the core aspects of direct marketing from the basics to the latest concepts in an easy to understand manner.
Whether you market to business or consumers - commercial or non-profit offers, this seminar will cover all the core areas of direct marketing with detailed examples and step-by-step tactics you'll immediately put to use. Plus, you'll take home a complete notebook packed with concepts and examples covered in the seminar - attendees have told us that "the notebook alone was worth the cost of the seminar."http://www.the-dma.org/seminars/basic