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Monday, February 1

9:00am PST

Direct Marketing Institute
DATE: Monday, February 1, 2010
TIME: 9:00am - 5:00pm
WHERE: AMA San Francisco (55 4th Street)
COST: Members - $1,499 / Non-members - $1,799
RSVP: http://www.the-dma.org/seminars/basic

Most new direct marketers make mistakes that cost their companies thousands of dollars in lost income and wasted budget. With budgets tightening daily, you need this course now more than ever. Attendees tell us that they have saved their companies many times more than the cost to attend.

DMA's Direct Marketing Institute is an in-depth course for beginners and a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise, and update their knowledge. We'll cover all the core aspects of direct marketing from the basics to the latest concepts in an easy to understand manner.

Whether you market to business or consumers - commercial or non-profit offers, this seminar will cover all the core areas of direct marketing with detailed examples and step-by-step tactics you'll immediately put to use. Plus, you'll take home a complete notebook packed with concepts and examples covered in the seminar - attendees have told us that "the notebook alone was worth the cost of the seminar."

Monday February 1, 2010 9:00am - 5:00pm PST
AMA San Francisco 55 4th Street San Francisco, CA

9:00am PST

Social Media Camp
We will kick off Social Media Week in San Francisco with a full day conference called Social Media Camp on Monday February 1, 2010 from 9am-530pm. This will be the marquee event of the week locally, providing a great opportunity for leading Social Media professionals to come together as a community. With all the great "

Monday February 1, 2010 9:00am - 5:30pm PST
Presidio Officer's Club 50 Moraga Avenue
Tuesday, February 2

8:00am PST

State of Coworking

The State of CoWorking

What started out as a DIY movement of people sharing their living rooms, squatting in underutilized office spaces and gathering in coffee shops has evolved - in a sense, the concept has reached adolescence. The idea of CoWorking at its heart is the same today as it ever was, independents and small companies can share resources, be more efficient, be more productive and find support from their community of peers. At the same time, it has had to become a serious business in order to sustain itself. Meanwhile, CoWorking has become a global phenomenon, a new way to look at executive office suites and a way for global digital nomads to find a friendly place to work as they travel and do business.

So what is the current state of CoWorking?

If you are a current or former co-worker, an independent professional, a freelancer or just someone interested in the changing nature of collaboration and community, please join us as we discuss where we have been, whats happening today and where are we headed. Via the magic of VOIP, we will host a video conference between Citizen Space in San Francisco, CA and La Cantine in Paris, France where the people who know what's happening discuss the promise and the perils of this important movement as it becomes an industry.

We will have brief presentations from the leaders of La Cantine, Citizen Space, pariSoma and other CoWorking spaces followed by a group discussion amongst participants in both cities as we explore the state of CoWorking from a global and local perspective.

This event is a part of Social Media Week being organized by Social Media Club in San Francisco, supported by Social Media Club Paris. Coffee and muffins will be served in San Francisco. Wine will be served in Paris. (there is a 9 hour time difference).

Tuesday February 2, 2010 8:00am - 11:00am PST
Citizen Space 425 2nd Street San Francisco, CA

12:00pm PST

The next challenge for the crowd: Quickly build real, hard, complex, shit that matters (like cars)
Social Media is, in many ways, about collaboration and results that are bigger than the sum of the parts. Today, buyer crowds and maker crowds connect to unleash a new kind of company. Is it possible to engage the power of these crowds to transform large, established categories like the Automotive industry? Come hear from a can't-miss panel of experts and thought leaders in the areas of open source, design, and crowd-driven business, and learn how one company, Local Motors is seeking to completely change the way cars are designed, built, and sold.

Up for discussion:
How is social media changing the way that real things are getting built -- beyond just software and knowledge?
How does crowd-driven not result in bad design by committee - (see Homer car)?
As new-industry builders, what can we learn from the lessons of the car-pocalypse?

Tuesday February 2, 2010 12:00pm - Thursday February 4, 2010 2:00pm PST
Autodesk Autodesk Gallery at One Market One Market Street San Francisco CA

5:30pm PST

San Francisco Monthly Green Drinks
DATE: Tuesday, February 2, 2010
TIME: 5:30pm - 8:30pm
WHERE: 111 Minna Gallery
RSVP: http://sfgreendrinks.org

SF Green Drinks is a volunteer-run, free, public event held between 5:30 and 8:30pm on the first Tuesday of every month at 111 Minna Gallery. Green Drinkers are welcome to come and go as they please and are encouraged to invite new friends into our green community. Volunteer Greeters welcome you to the event while Connectors help start conversation and point out the resources, Sponsors and Community Partners.

The monthly event is typically sponsored by two organizations from the Bay Area who help fund the event and provide free beverages to those Green Drinkers who arrive early or who uniquely participate in our community. In exchange, Sponsors have the unique opportunity to give a brief chat to the group about who they are and how they serve the Bay Area as a business, non-profit, or organization.

After the Sponsorship interlude (~10min), we return to networking and socializing with our like-minded colleagues. Entertainment is also provided by local musicians/DJs after the Sponsors speak.

San Francisco Green Drinker (n): a motivated and socially-conscious person representing any sector of the green economy in the San Francisco Bay Area. Professionals from renewable energy, domestic and international conservation groups, the media, clean technology, utilities, organic foods, and hundreds more attend the monthly SFGD event to network and have engaging conversations. The demographics of SF Green Drinkers has expanded to include curious eco-conscious people from every walk of life.

Bringing Promotional Materials
Anyone is OK to bring materials and hand them out so long as it does not take away from the Sponsors table space. Sorry, we don't mention other events, organizations, etc during the sponsors' slot as it wouldn't be fair to our paying sponsors.

Tuesday February 2, 2010 5:30pm - 8:30pm PST
111 Minna Gallery 111 Minna St San Francisco, CA
Wednesday, February 3

8:30am PST

Social Media Breakfast East Bay

Tungle.me has joined the Social Media Breakfast East Bay as a sponsor, covering all our costs. If you registered and paid already, you'll be reimbursed at the breakfast.

The Social Media Breakfast East Bay is back! The next breakfast is set for Wednesday, February 3, from 8:30 to 10:30 a.m.

The breakfast features guest speaker Chris Christensen, formerly with LiveWorld -- the San Jose-based company that establishes online communities for companies -- and the host of the Amateur Traveler podcast. Chris will talk about incorporating social media into his new travel-focused business.

The breakfast will be held at the Buttercup Grill and Bar in Oakland, 1000 Colton Street in Oakland, just off 23rd Ave. and easily accessible from the 880.

Wednesday February 3, 2010 8:30am - 12:00am PST
Buttercup Grill and Bar 1000 Colton St. Oakland, CA 94606

9:00am PST

San Francisco Bootstrappers Breakfast
DATE: Wednesday, February 3, 2010
TIME: 9:00am - 10:30am
WHERE: Boudin Bakery -- Embarcadero Center (4 Embarcadero Center)
COST: $5.00
RSVP: https://s07.123signup.com/servlet/SignUp?PG=1520296182300&P=152029600

Join Other Entrepreneurs Who Eat Problems For Breakfast.

* Compare Notes
* Exchange Ideas
* Learn from Others Mistakes
* Brainstorm with Peers
* Find Partners
* Small Group Atmosphere
* Serious Conversation

At Bootstrappers Breakfast we have serious conversations about growing a business based on internal cashflow. This is not for entrepreneurs who want to meet VCs, this is for founders who are actively bootstrapping a startup. It does not include a sales pitch of any kind from SKMurphy.

Wednesday February 3, 2010 9:00am - 10:30am PST
Boudin Bakery -- Embarcadero Center Boudin Bakery -- Embarcadero Center 4 Embarcadero Center San Francisco, CA

9:30am PST

BootUp Demo Days
DATE: Wednesday, February 3, 2010
TIME: 9:00am - 12:30pm
WHERE: Plug & Play Tech Center, Sunnyvale, CA
COST: Please see website
RSVP: http://bootupdemodays1.eventbrite.com/

Wednesday February 3, 2010 9:30am - 12:30pm PST
Plug & Play Tech Center Sunnyvale, CA

12:00pm PST

Lunch 2.0 @ Lolapps
Lolapps is excited to welcome the SF Lunch 2.0 crew - and those in town for Social Media Week - to a special SMW Lunch 2.0 event. Come to eat, stay to play. We'll be serving great grub and beer and will have a few surprises in store. Tickets are limited so sign up today - we're looking forward to lunching with you!

Wednesday February 3, 2010 12:00pm - 2:00pm PST
Lolapps 116 New Montgomery Street 7th floor San Francisco, CA 94105

3:00pm PST

Geek Field Trip - Walt Disney Family Family Museum
As a last minute addition to Social Media Week, we are hosting a Geek Field Trip to the Walt Disney Family Museum which recently (10/2009) opened in the Presidio. A group of us will be heading there straight from Lunch 2.0 at LOL Apps, everyone else can just meet us at the museum - bring your cameras and your miles of smiles for a walk down memory lane...

Wednesday February 3, 2010 3:00pm - 6:00pm PST
Walt Disney Family Museum (in PRESIDIO) 104 Montgomery Street San Francisco, CA

5:30pm PST

SF New Tech

Wednesday February 3, 2010 5:30pm - 9:00pm PST
Mighty SF 119 Utah Street San Francisco, CA

6:00pm PST

Future of Geo-locations Services
Geo-Loco! The future of geo-location services
Come out and get loco (geo-loco that is) during Social Media Week in San Francisco!
Join us as Kevin Marks (BT Group) hosts a panel of Foursquare mayors, geeks, thought-leaders, investors and entrepreneurs as we gather to discuss the future of geo-location services and technologies.
Our panel includes:
MG Siegler, Techcrunch
Robert Scoble, Rackspace
Jeremy Toeman, Stage Two Consulting
Matt Galigan, SimpleGeo
Tom Coates, Yahoo Fire Eage
--And you, the audience

Very limited seating -- register now!

We will be discussing the following topics and more:

- Current state of the geo-location marketplace
- Leveraging geo-location services with SMB and hyper-local marketing
- 2010 M&A geo-loc outlook for startups: i.e., FB/Google buying spree?
- New technologies and use cases
- Competitive landscape
- Monetization strategies
And more....

Light food and drinks will be served.

We will then re-geo-locate to a SquareUp down the block.

RSVP: http://geo-loco.eventbrite.com
--- Ole´!

Wednesday February 3, 2010 6:00pm - 8:00pm PST
Stage Two Consulting 930 Montgomery Street Suite 301 San Francisco, CA 94133
  Panel, Main Event

8:00pm PST

100% of the profits from this event will go to aid the Haitian Earthquake relief efforts via the Red Cross.
Spill over from the Geo-Loco event or any other location around San Francisco Feb. 3rd and check-in for drinking and chit-chat. (no-host bar)
Enjoy the company of geo-locos, Foursquare mayors, travelling geeks, and others as we celebrate Social Media Week, San Francisco 2010.
Cost : $7.00
Spill over attendees from Geo-Loco! The future of geo-location services event are free!
For more on the Geo-Loco event: http://geo-loco.eventbrite.com
This event is in association with Social Media Week and Bancroft's Geo-Loco (The future of geo-location services) event.
Date: 2/3/10
Time: 8 - 10pm
Where: ,/B> Bubble Lounge
714 Montgomery Street
San Francisco, CA
Phone: Tel: (415) 434 4204

Wednesday February 3, 2010 8:00pm - 10:00pm PST
Bubble Lounge 714 Montgomery Street
Thursday, February 4

8:30am PST

Building Brands on Social Networks: San Francisco
A Half Day Summit on Leveraging Social Networks for Your Brand

Are you an Account Executive or Creative Director at a brand or agency? If so, this event is the perfect opportunity to learn what it takes to successfully build your brand and drive sales on social networking platforms. The event is produced by Sprout, one of only fourteen Facebook Preferred Developers.

Presentations will focus on how social network platforms are evolving, what new opportunities are available, and how to work with creative agencies and technology providers to capitalize on these opportunities. Social media case studies will highlight campaign best practices and a panel discussion will address key topics such as moderation, metrics and reporting, social media strategy, and corporate policy around social media.

Lunch will be served after the presentations and participants will have an opportunity to network and socialize.

Join us for an exceptional event packed with valuable insight for your brand.


8:30 - 8:45
Welcome & Breakfast
8:45 - 9:05
Why Branded Experiences - Carnet Williams, Sprout
9:05 - 9:30
Case Study Presentation: Dogbook- Alexandre Roche, Facebook
9:30 - 10:10
Presenting on the future of social media in 2010. - Deborah Schultz, Altimeter
10:10 -10:20
10:20 - 10:50
Technorati and the Next Generation of Display Ads - Richard Jalichandra, Technorati
10:50 - 11:15
Case Study Presentation: MySpace/Toyota Rock The Space - Kaz Brecher, Schematic
11:15 - 12:00
Building Brands on Social Networks Panel Discussion
12:00 - 1:00


Parking is available adjacent to the hotel for $10 per day with arrival before 10 am.

What to bring:

Yourself, your computer, and any questions you might have about how to leverage social media for your brand.

Will there be food?

Yes, a continental breakfast will be served promptly at 8:30 before the event starts. A lunch will also be provided after the presentations while attendees network and socialize.

Thursday February 4, 2010 8:30am - 1:30pm PST
Hotel Kabuki 1625 Post Street San Francisco, CA 94115

9:00am PST

Thursday February 4, 2010 9:00am - 12:30pm PST

11:30am PST

Social Media for Social Impact
Forum One is pleased to host a panel discussion on Social Media for Social Impact on February 4th from 11:30am-1:30pm as part of Social Media Week. The panel will explore the use of social media in making progress on social causes, and will review case studies, criteria for success and lessons learned from each of the panelists.


11:30am - 12:30pm - Lunch and Networking
12:30 - 1:30pm - Panel Discussion

Confirmed Panelists:
Connie Chan, Yahoo! / Yahoo! for Good
Susan Tenby, TechSoup
Peggy Duvette, WiserEarth

About Social Media Week:
Social Media Week conferences take place simultaneously in multiple cities around the world. The aim of each event is to advance the use and understanding of social media in the corporate, public and non-profit sectors.

All proceeds from the event will be donated to the American Red Cross for the Haiti Fund.

hashtag: #sm4si

Please note: This Social Media for Social Impact panel is intended for those directly responsible for online community management and/or social media strategy for their organization. Admission is not available to platform providers, third party service providers and agencies.

Thursday February 4, 2010 11:30am - 1:30pm PST
Autodesk Autodesk Gallery at One Market One Market Street San Francisco CA

5:00pm PST

San Francisco Winter Meetup

Whenever we travel, we like to do a meetup / drinkup. This Thursday we invite you to grab a pint at the Thirsty Bear 661 Howard Street.

Our friends at Foodzie and RetelTech will be available to answer any questions about TechStars.

Apps are open for Boulder.

Thursday February 4, 2010 5:00pm - 7:00pm PST
Thirsty Bear 661 Howard St San Francisco CA

6:00pm PST

LiveBar, Live! at the XYZ Bar at the W Hotel

Join LiveWorld for our LiveBar, Live! evening of cocktails and conversations at the XYZ Bar at the W Hotel in San Francisco on Thursday, February 4, 2010. The event is part of San Francisco Social Media Week.

Appetizers and the first hour of drinks are on us, as we hear from Jory Des Jardins, co-founder and president of strategic alliances for BlogHer.


6:00 - 7:00pm: Appetizers, open bar, and mingling
6:30 - 7:15pm: Jory Des Jardins' remarks, followed by Q&A
7:15 - 8:00pm: Plenty of face-to-face social networking!

Presentation overview

Jory will speak on the findings of the BlogHer 2009 benchmark study, as well as several hot-button issues around how women embrace social media. Among them:

Recent changes to the FTC's disclosure guidelines
Fundraising and social awareness
Political change through social media

Making media? Use the #LiveBarSF and #SMWSF tags/hashtags.

Thursday February 4, 2010 6:00pm - 8:00pm PST
XYZ Bat at the W Hotel 181 Third St. San Francisco, CA 94103

6:00pm PST

Drinking with Startup Canadians in SF

Bootup Demo Days are coming down to the Valley - if you are an investor, please join us at Plug and Play on Wednesday, Feb. 3rd: http://bootupdemodays1.eventbrite.com.

On Thursday, we'll be up in the city hanging out at the Digg offices for Thursday beers in the city, and hoping to meet up afterward to continue the festivities.

Join us at the Gallery Lounge if you love startups, Canadians, or even just drinking.

On Upcoming: http://upcoming.yahoo.com/event/5274471

Thursday February 4, 2010 6:00pm - 10:00pm PST
Gallery Lounge http:--www.thegallerylounge.net- 510 Brannan Street San Francisco, CA

6:30pm PST

Innovation Through Real-Time Feedback Loops
How many times did you have a great idea that was ignored, only to see it later rehashed by someone else? How many great ideas get expressed but not heard--their brilliance lost?

Now, you can learn and practice Real Time Feedback Loops - a method for capturing ideas as they arise and bringing them back into the group for examination through the use of social media.

When an idea's expression generates a creatively relevant or insightful response, a well-organized listening/engagement practitioner captures that flash of brilliance, and feeds it back to the originator as an enriched question, thus creating a real-time feedback loop. In this transformational moment, a thought-leader may have a second opportunity to be heard and have their expression innovatively re-cast.

With social media we facilitate this process ever more effectively. It is like cold fusion--when used properly, it creates more value than it consumes, lowering the carbon footprint of innovation.

We're facing the leading edge of a new wave, where knowledge is distributed across many experiences. We owe it to ourselves, communities, and enterprises to learn and practice now, based upon what we learn from working with each other.

In this interactive panel event, we will discuss and demonstrate:

What new prescriptions for human interaction should media practitioners embrace to leverage through real-time feedback loops

How Social Media tools can be used to facilitate idea generation

How to employ a the Real-Time Feedback Loop methodology for competitive advantage

Don't miss this seminal conversation. Please submit your questions for panel consideration to me, Rich Reader.

Our discussion panel moderator is Jennifer Lindsay.

Thursday February 4, 2010 6:30pm - 9:00pm PST
Citizen Space 425 2nd Street San Francisco, CA

6:30pm PST

Friday, February 5

5:00pm PST

18 Hour San Francisco Startup
DATE: Friday, February 5, 2010
TIME: 5:00pm - 9:00pm
WHERE: Outside the Cube, 555 DeHaro Street, San Francisco, CA
COST: Please see website
RSVP: http://18hrstartupsf.eventbrite.com

Start a company in just 18 hours...and make valuable business connections while you're at it! Sound fun? Read on for more...

Why attend? In just 18 hrs., meet like-minded entrepreneurs (or maybe you just have an idea in your head), engineers and dreamers and work on any of the following:

Make a working prototype
Create an investor presentation
Come with your company and get feedback
Come with an idea to make a mock up
Practice and learn new skills

On February 5th, Outside The Cube in San Francisco brings you 18 Hour Startup, a unique event designed to bring BIG thinkers together. In this tough economy, finding a job can be frustrating. At 18 Hour Startup, you will have the chance to work with top silicon valley entrepeneurs and local innovators, forming job connections and maybe even starting a real company. We provide the resources, you come with your best ideas!

Friday February 5, 2010 5:00pm - 9:00pm PST
Outside the Cube 555 DeHaro Street San Francisco, CA

6:00pm PST

Social Media Week Closing Party

Mashable and Social Media Club present the Social Media Week San Francisco Closing Party, sponsored by Bing.

Join us as we support Social Media for Social Good and raise a glass (and money) for NetSquared to expand its support of non-profits using Web 2.0 and social media tools and methodologies.

Mashable, Social Media Club and all of the participants, organizers and sponsors from our week of Social Media events will come together, network and do a little social good in the process. With over 1,000 people participating in various events across San Francisco during Social Media Week, this party is the perfect way to end an action packed five days.

Individual tickets are on sale for $20 in advance ($30 at the door), and includes two (2) drink tickets. A cash bar will also be available. $10 from each ticket will be donated to NetSquared so they can continue to do their great work educating other non-profits in how to leverage social media technology.

You may also add a donation for any amount you choose to give on top of the regular ticket price, as well (separate transaction).


This is a ticketed event and all sales are final.

About Social Media Week and Social Media Club

Social Media Club is a Not for Profit Member organization (501c6 status pending) organized for the purpose of promoting media literacy, sharing lessons learned, creating a path to professionalism for media makers, promoting industry standards and discussing important questions of Social Media's impact on society. As the world's largest group of Social Media professionals, Social Media Club represents a new breed of associations for the post Web 2.0 world.

Social Media Club's mantra is "If you get it, share it."

Friday February 5, 2010 6:00pm - 9:00pm PST
111 Minna 111 Minna Street San Francisco CA